by: Pamela Whitten on Friday May 11, 2012
Last Saturday, we celebrated with outstanding alumni, friends and our Media Sandbox finalists to recognize each of them for their phenomenal work for the college. The Media Sandbox is MSU’s destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students s…
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MSUCommarts on Twitter:
We are so proud of all of the MSUcommarts grads! What are your plans now that you're alumni? Be sure to share them with us. - Tue May 08
by: CAS Staff on Thursday February 16, 2012
The College was established on July 1, 1955, as the first of its kind in the United States. Today, it’s one of the largest and most respected communication colleges globally.
According to renowned scholar and former faculty member Everett Rogers, the Department of Communication played a dominant role in developing the new scholarly field of communication study.
In the 1960s the College shaped intellectual directions for theory and research. He identifies four key contributions.
The first is focus on an integrated perspective of communication. The second is emphasis on quantitative methods. The third is internationalization/interculturalism, and the last is investing resources in doctoral training.
MSU helped institutionalize the name “communication” as an academic field. This label is now used by a majority of departments nationally. MSU established and nurtured communication study in the form of a basic discipline of human behavior.
Pathbreaking books authored by Michigan State faculty David Berlo, Gerald Miller, Erwin Bettinghaus, Bradley Greenberg, Randall Harrison, and Everett Rogers contributed greater coherence to the emerging field. Rogers notes that several new specialty sub-fields of communication study and instruction were first developed at MSU. These include diffusion of innovations, organizational communication, and intercultural communication.
