by: Pamela Whitten on Friday May 11, 2012
Last Saturday, we celebrated with outstanding alumni, friends and our Media Sandbox finalists to recognize each of them for their phenomenal work for the college. The Media Sandbox is MSU’s destination for talented and creative students who want to study the latest tools, work with the best faculty and prepare for the media world of the future. Here students s…
No events are scheduled at this time. Please check back soon!
MSUCommarts on Twitter:
We are so proud of all of the MSUcommarts grads! What are your plans now that you're alumni? Be sure to share them with us. - Tue May 08
by: CAS Staff on Friday March 09, 2012
Marketing Science Institute announced the winners of its 50th Anniversary Ideas Challenge, and our team of Bruce Vanden Bergh, Hairong Li, and Chad Huntley was selected for a seed grant of $10,000.
The Ideas Challenge is designed to "spark a new generation of fresh ideas, and a new wave of ventures, sourced across the whole community, of marketing scholars and thinkers."
With over 64 submissions, two prominent features emerged: collaboration among academic and business thinkers in the conception, design, and dissemination of research; and/or marketing problems that are too complex -- and too expensive to study -- to be readily solved by independent researchers working alone or in small teams. Together, these two features spoke to the need for borderless pooling of resources and talent to achieve the critical mass required to properly study and understand complex marketing phenomena.
"Our proposal is to build a social media platform to facilitate the exchange of research findings and ideas between academics and practitioners in advertising, communication, and marketing," said Hairong Li, Professor of Advertising, Public Relations and Retailing at MSU. "The new platform will integrate unique features of social networking sites and content sharing sites to be convenient for researchers to post briefs of usable research findings, for practitioners to browse and search such briefs, and for both researchers and practitioners to make comments and explore new research issues."
Collaboration, simplification and communication working all together is the ultimate goal of narrowing the knowledge gap between academics and practitioners. Nice job Bruce, Hairong, and Chad.
